About Us | Infuse Advisors & Accountants

‘’ It takes one to
know one’’, they say.

We’re a small family-run business. In many ways we’re like most other small family-run businesses around Australia.

You might be an electrician, plumber, or other tradie with some unique requirements for doing business (licencing, compliance with health and safety, etc.) but many of the day-to-day business challenges we face are similar.

And we all want security and prosperity for our families, right?

Since 2012, we’ve been set up specifically to help businesses like yours: family-run, hardworking, and ambitious.

No one shared my values—
so we created a company where we could live them.

I’m Rob Green, founder and director of Infuse (previously Sterling Business Accountants).

For almost three decades prior to forming our company, I worked with partners in firms and for the corporates.

In every case, I found that my values and objectives, particularly in relation to client engagement, weren’t shared by my partners.

So we set up our own family business to live these values.

outgrowing our
home office

Infuse as you see it now is the culmination of years of delivering the right advice and the right service at the right time to other family business owners.

Since we started, we’ve experienced double digit growth year on year purely through referrals. So we know we’re doing something right.

My wife and daughter work alongside me. We moved out of our home into a commercial office in Geelong after 12 months (in 2013); and we brought my wife Andrea’s bookkeeping business on board with the accounting services.

a little help from our clients!

In 2019, we rebranded to Infuse and moved into larger premises here in Geelong, allowing for further growth of our team.

For the fit out work required, the architect, builder, electrician, air con specialist, sign writer, phone specialist and window manufacturer were all clients of ours!

One of the advantages of working with tradies.

Servicing Melbourne & Brisbane

Because we embrace technology and are 100% cloud-based, we’re flexible enough to be able to work with almost any ambitious trade business, wherever you are in Australia.

Geelong remains our ‘head office’ but we also have serviced offices in Melbourne and Brisbane, where we’re able to host face to face meetings with clients.

instrumental in
your success…
not just compliance

When we work with your business, you can expect us to play an active role not only in helping you comply with the ATO and ASIC; but also in discussing your plans for success and helping you work towards them.

We expect our clients to be ambitious and not to settle for mediocrity.
In return for that commitment, you’ll find us:

approachable

you can talk to us; we’ll listen; we’ll sympathise if times get tough; and we’ve banned the use of accounting jargon!

knowledgeable

we love sharing our experience of what’s worked for other business owners.

dependable

we’ll stay on track with what we commit to and endeavour to ensure you do the same.

affordable

our packages are designed so that you only pay for what you need; no unnecessary monthly outlays.

tech-savvy

our own business is built on cloud technology; we can bring the same time-saving benefits to your business.

well-connected

if we can’t help you, our network of legal, property, and finance professionals probably can.

how are we qualified to help?